Marketing Manager, New Business
From designing the first patented down jacket in America, to winning 50 industry awards in the last 5 years, Eddie Bauer has built a legacy of inspiration, innovation, and exploration over the last century.
While our business has changed over the past 100 years, our work has remained centered around engaging in the transformative powers of the outdoors.
Our ideas and actions are stronger, bolder, and more successful when we act together.
We are committed as an organization in finding diverse and unique talent, with varied perspectives, and many different ideas.
Every role within Eddie Bauer, from our corporate office to our stores, will have an opportunity to play a part in achieving our mission of inspiring, empowering and enabling everyone to experience the outdoors and live their adventure.
As our Marketing Manager, New Business, you will.
.
Contribute to company performance by leading and managing the development, execution and performance of marketing programs for New Business.
Including but not exclusive to:
rental, licensing, wholesale and international business Responsibilities Core AccountabilitiesDrive and lead the development, execution and performance reporting of marketing campaigns and initiatives for new businesses.
Campaigns will support and complement the go-to-market campaigns, align with brand activations, increase brand affinity and drive traffic to related channels.
Create corporate RFPs and manage external agency partners when needed.
Partner cross-functionally to ensure integration and consistency with parent brand messaging.
Serve as the primary point of contact for Eddie Bauer internal Licensing, Wholesale, and International team & external Rental Channel partners.
Interface directly with business partners and lead the representation the marketing organization.
Effectively lead and execute the SOP for all projects and requests for new business.
Drive process from inception to rollout.
Lead, develop and assist with New Business marketing programs with cross functional partners (CFT)Contribute to the development of marketing plan programs for seasonal campaigns that drive traffic and conversion.
Manage and own the marketing calendar for New Business.
Manage communication with CFT and partner on ad hoc marketing requests.
Support CFT teams in implementation of events - in-store, local opportunities, digital campaigns.
Develop New Business marketing program hindsight reports with recommendations for future execution.
Create and implement plans for the introduction of new partners and channels.
Prepare quarterly competitive analysis reports for the leadership team.
Manage marketing budget related to New Business.
Leadership Expectations:
Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
Serve as an Eddie Bauer advocate in the industry and marketplace.
Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.
Qualifications Education/Experience Required:
Bachelor's degree, preferably in business or marketing5
years of proven marketing experience with a focus in retail and lifestyleExtensive experiencing managing wholesale accounts and external vendorsSuccessful track record in development of results-oriented retail marketing programsExcellent project management skillsUnderstanding and passion for retailStrong analytical and problem-solving skills, strategic thinkingSuperior written and oral communication skills.
Strong interpersonal skills and ability to work with people/functions at many levelsAbility to manage multiple projects over multiple focus areas in a fast-paced environmentPhysical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
While performing the duties of this job, the associate is regularly required to talk or hear.
The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
The associate must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 35 pounds.
Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
Ability to work in open environment with fluctuating temperatures and standard lighting.
Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
Position Type/Expected Hours of Work:
This is a full-time position.
As an International Retailer, occasional evening and/or weekend work may be required during periods of high volume.
This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job.
Duties, responsibilities and activities may change at any time with or without notice.
Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
#LI-JB1Salary:
$15.
68 - $26.
78.
Estimated Salary: $20 to $28 per hour based on qualifications.
While our business has changed over the past 100 years, our work has remained centered around engaging in the transformative powers of the outdoors.
Our ideas and actions are stronger, bolder, and more successful when we act together.
We are committed as an organization in finding diverse and unique talent, with varied perspectives, and many different ideas.
Every role within Eddie Bauer, from our corporate office to our stores, will have an opportunity to play a part in achieving our mission of inspiring, empowering and enabling everyone to experience the outdoors and live their adventure.
As our Marketing Manager, New Business, you will.
.
Contribute to company performance by leading and managing the development, execution and performance of marketing programs for New Business.
Including but not exclusive to:
rental, licensing, wholesale and international business Responsibilities Core AccountabilitiesDrive and lead the development, execution and performance reporting of marketing campaigns and initiatives for new businesses.
Campaigns will support and complement the go-to-market campaigns, align with brand activations, increase brand affinity and drive traffic to related channels.
Create corporate RFPs and manage external agency partners when needed.
Partner cross-functionally to ensure integration and consistency with parent brand messaging.
Serve as the primary point of contact for Eddie Bauer internal Licensing, Wholesale, and International team & external Rental Channel partners.
Interface directly with business partners and lead the representation the marketing organization.
Effectively lead and execute the SOP for all projects and requests for new business.
Drive process from inception to rollout.
Lead, develop and assist with New Business marketing programs with cross functional partners (CFT)Contribute to the development of marketing plan programs for seasonal campaigns that drive traffic and conversion.
Manage and own the marketing calendar for New Business.
Manage communication with CFT and partner on ad hoc marketing requests.
Support CFT teams in implementation of events - in-store, local opportunities, digital campaigns.
Develop New Business marketing program hindsight reports with recommendations for future execution.
Create and implement plans for the introduction of new partners and channels.
Prepare quarterly competitive analysis reports for the leadership team.
Manage marketing budget related to New Business.
Leadership Expectations:
Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
Serve as an Eddie Bauer advocate in the industry and marketplace.
Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.
Qualifications Education/Experience Required:
Bachelor's degree, preferably in business or marketing5
years of proven marketing experience with a focus in retail and lifestyleExtensive experiencing managing wholesale accounts and external vendorsSuccessful track record in development of results-oriented retail marketing programsExcellent project management skillsUnderstanding and passion for retailStrong analytical and problem-solving skills, strategic thinkingSuperior written and oral communication skills.
Strong interpersonal skills and ability to work with people/functions at many levelsAbility to manage multiple projects over multiple focus areas in a fast-paced environmentPhysical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
While performing the duties of this job, the associate is regularly required to talk or hear.
The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
The associate must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 35 pounds.
Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
Ability to work in open environment with fluctuating temperatures and standard lighting.
Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
Position Type/Expected Hours of Work:
This is a full-time position.
As an International Retailer, occasional evening and/or weekend work may be required during periods of high volume.
This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job.
Duties, responsibilities and activities may change at any time with or without notice.
Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
#LI-JB1Salary:
$15.
68 - $26.
78.
Estimated Salary: $20 to $28 per hour based on qualifications.
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