Senior Brand Strategist, Amazon Transportation Creative Garage
Job summaryThe Amazon Transportation Services (ATS) organization collectively represents some of the most critical components of Amazon's first-class transportation network.
Everything we do is aimed at further delighting our customers with faster, cheaper and more efficient means of receiving packages.
We are building an exciting, new business in this space.
We are looking for a dynamic, multifaceted brand builder to join Amazon as a Senior Brand Strategist.
A comprehensive yet incisive thinker, this individual will be responsible for crafting and driving alignment on the strategic elements of brand strategy, including brand positioning, brand architecture, naming, creative strategy, and brand identity, and to then steward that strategy through the creative processes - from UX considerations through marketing and engagement campaigns - to positively shift perceptions, influence desired customer behaviors, and grow our businesses.
The Senior Brand Strategist works closely with teammates and partners across design, copy, product, marketing, and project management.
This role reports directly to the Group Creative Director.
This individual thrives in complex and fast-paced environments and is gifted at finding a true, distinctive, and compellingly clear strategic narrative in the face of the most complicated business and consumer challenges.
To be successful in the role, the candidate will demonstrate the following behaviors:
o Dives deep into quantitative data around business, customer perceptions and behavior and is able to translate it into clear, actionable insights.
o Provides thoughtful, incisive and sometimes subtle analysis of qualitative and observational data.
o Finds compelling narratives around our brands and their customers that capture the attention and imaginations of internal stakeholders and external consumers.
o Has an appetite for a healthy level of structural ambiguity and a resilient, optimistic spirit.
o Is in touch with and has a deep curiosity about cultural, social and technological trends.
o Communicates clearly & effectively, ensures understanding, establishes credibility with peers & leaders.
o Writes with laser-sharp clarity, using data to support assertions while still inspiring new thoughts and solutions.
o Engages in active listening and gathers diverse perspectives, knowing when and where to provide sometimes divergent perspective.
o Has a passion for learning and continuous improvement, and is adaptable to new approaches to arriving at brand outcomes that enable consistency across the team.
o Employs sound critical thinking & problem-solving approaches, comes to the table with solutions.
o Appreciates creative critique and constructive feedback, using it as motivation to rethink an approach.
Key job responsibilitiesDeveloping and/or maintaining clear strategic brand frameworks, grounded in qualitative/quantitative insights, to effectively position our Devices and Services brands for near- and long-term success.
Socializing and activating strategic brand frameworks across the Devices and Services org and beyond, to influence customer experience, product roadmaps/prioritization, marketing activations, content creation, etc.
Authoring creative briefs that inspire and inform big ideas, from macro-level brand briefs to targeted/tactical briefs to guide marketing campaigns, PR events, and/or channel needs.
Collaborating with creative and brand marketing teams, and at times agency partners, to ensure strategic alignment of creative executions and marketing activations against the brand framework/briefs.
Designing and lead workshops to dive deep on customer, category, cultural insights, and short- and long-term business goals with partners such as product, go-to-market, insights, and design.
Demonstrating strategic thought leadership by contributing to team communications and knowledge sharing mechanisms that disseminate brand outcomes and insights across the organization and broader Amazon brand community.
Drive naming to arrive.
Estimated Salary: $20 to $28 per hour based on qualifications.
Everything we do is aimed at further delighting our customers with faster, cheaper and more efficient means of receiving packages.
We are building an exciting, new business in this space.
We are looking for a dynamic, multifaceted brand builder to join Amazon as a Senior Brand Strategist.
A comprehensive yet incisive thinker, this individual will be responsible for crafting and driving alignment on the strategic elements of brand strategy, including brand positioning, brand architecture, naming, creative strategy, and brand identity, and to then steward that strategy through the creative processes - from UX considerations through marketing and engagement campaigns - to positively shift perceptions, influence desired customer behaviors, and grow our businesses.
The Senior Brand Strategist works closely with teammates and partners across design, copy, product, marketing, and project management.
This role reports directly to the Group Creative Director.
This individual thrives in complex and fast-paced environments and is gifted at finding a true, distinctive, and compellingly clear strategic narrative in the face of the most complicated business and consumer challenges.
To be successful in the role, the candidate will demonstrate the following behaviors:
o Dives deep into quantitative data around business, customer perceptions and behavior and is able to translate it into clear, actionable insights.
o Provides thoughtful, incisive and sometimes subtle analysis of qualitative and observational data.
o Finds compelling narratives around our brands and their customers that capture the attention and imaginations of internal stakeholders and external consumers.
o Has an appetite for a healthy level of structural ambiguity and a resilient, optimistic spirit.
o Is in touch with and has a deep curiosity about cultural, social and technological trends.
o Communicates clearly & effectively, ensures understanding, establishes credibility with peers & leaders.
o Writes with laser-sharp clarity, using data to support assertions while still inspiring new thoughts and solutions.
o Engages in active listening and gathers diverse perspectives, knowing when and where to provide sometimes divergent perspective.
o Has a passion for learning and continuous improvement, and is adaptable to new approaches to arriving at brand outcomes that enable consistency across the team.
o Employs sound critical thinking & problem-solving approaches, comes to the table with solutions.
o Appreciates creative critique and constructive feedback, using it as motivation to rethink an approach.
Key job responsibilitiesDeveloping and/or maintaining clear strategic brand frameworks, grounded in qualitative/quantitative insights, to effectively position our Devices and Services brands for near- and long-term success.
Socializing and activating strategic brand frameworks across the Devices and Services org and beyond, to influence customer experience, product roadmaps/prioritization, marketing activations, content creation, etc.
Authoring creative briefs that inspire and inform big ideas, from macro-level brand briefs to targeted/tactical briefs to guide marketing campaigns, PR events, and/or channel needs.
Collaborating with creative and brand marketing teams, and at times agency partners, to ensure strategic alignment of creative executions and marketing activations against the brand framework/briefs.
Designing and lead workshops to dive deep on customer, category, cultural insights, and short- and long-term business goals with partners such as product, go-to-market, insights, and design.
Demonstrating strategic thought leadership by contributing to team communications and knowledge sharing mechanisms that disseminate brand outcomes and insights across the organization and broader Amazon brand community.
Drive naming to arrive.
Estimated Salary: $20 to $28 per hour based on qualifications.
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